We only use the best ingredients for our PLATINUM wet food preparation:

• 83 % fresh meat and / or fresh fish with proteins, as they occur naturally
• gluten-free, rice or potatoes as high-quality sources of carbohydrates
• oils for optimal fat balance
• selected vegetables with natural antioxidants, vitamins and trace elements for a balanced diet

We promise you:

PLATINUM is made without attractants, flavouring agents, food colouring, flavour enhancers and sugar!

It is not just the ingredients that are crucial when preparing premium pet food. A special manufacturing process that protects the nutrients also plays its part!!

This is why we use innovative packaging for PLATINUM MENU: The special Tetra Pak packaging and the flat 100-g-tray allow for an extremely gentle steam cooking process of the dog food in its own juices.

Thanks to the special shape of both packages, the nutrients and vitamins that are so important for dogs are retained with a short cooking time. Therefore our food remains juicy and delicious.

Slim or flat packaging =
short cooking time = more nutrients & more flavour
 

The slim Tetra Pak does not just make a short cooking time possible, it also ensures perfect cooking results. In contrast when the food is cooked in the tin, the wet food is often cooked for an unnecessarily long time, meaning it is cooked in the middle, but often already overcooked at the edges of the tin. The main reason for this is the big gap between the casing and the centre of the tin.

Declaration of an ordinary wet dog food

Type: with chicken & rice

meat and animal by-products (59 %, amongst others 4 % poultry), cereals (4 % cooked rice), minerals, oils and fats (amongst others 1 % sun flower oil), vegetable by-products, meat broth.

Declaration of PLATINUM wet dog food MENU Chicken

Type: chicken (& rice)

Fresh chicken meat (83 %), broken rice, dehydrated vegetables (broccoli, carrots, leek), salmon oil, dried brewers’ yeast, olive oil.

Small words – great effect

Have a special focus on product names containing the word "with". Like in this case, the variety denomination does not have to be the main ingredient. In the present example, the variety "with chicken & rice" contains only 4% poultry meat, which kind of meat is used in addition, is not shown here. Even rice as an important carbohydrate supplier is only included with 4 %. Above all, this dog food contains unspecified meat as well as animal by-products, cheap grain and meat broth, which dilutes the nutritional value.

The principle of the open declaration

In comparison, for PLATINUM MENU Chicken only best ingredients for its preparation are used: Fresh chicken meat - without any other meat - provides your dog daily with valuable proteins. In addition, the wet dog food is gluten-free and contains GMO-free rice as an easily digestible carbohydrate source. Furthermore selected vegetables and valuable oils are included. All ingredients are clearly and transparently declared. And above all, no water (broth or similar) is added which only dilutes the dog food.